More than ever travelers are looking for unique and memorable experiences when they travel for work and pleasure. The evolution of our industry has leaned towards standardization over innovation and uniformity over distinction. Consequently, a gap has formed between discerning travelers and traditional branded offerings.

These realities are some of the opportunities that brought Spark Hospitality Group together. Our vision is to redefine hospitality. Our mandate to redefine the industry will positively impact owners, guests, team members, and communities. Our systems and processes provide exceptional guest experiences, which are executed by highly trained team members, who optimize performance for owners.