Dar Yasseri’s diverse hospitality industry portfolio began in his hometown of Tulsa, Oklahoma as an MIT (Manager in Training) with Hilton. Dar has a rich succession of professional experiences ranging from operations, brand development, brand management, customer strategy, strategic relationships, and a strong record in learning, development, and communications. Dar earned his degree in Hotel Restaurant Administration at Oklahoma State University, and his Master of Science from the University of Memphis, while with Hilton WorldWide.

Dar brings extensive experience in the global hospitality industry with emphasis on operations, strategic relationships, customer strategy, and brand management, and has served in multiple senior leadership roles including Director of Learning and Development, Director of CRM Strategy and Implementation, Owner and Brand Support, Director, Facilitator, and Instructor of Education while with Hilton WorldWide. Dar also held the responsibility of building and implementing continuous learning solutions for Hilton WorldWide encompassing a majority of their brands, globally. Dar was chosen to lead the Hilton WorldWide enterprise-wide CRM endeavor in support of Hilton’s M&A with Promus Hotels. While an educator, Dar led the school's (Oklahoma State) rebranding effort to successfully integrate the Hospitality and Tourism Management program into the Spears School of Business which ranks in the top ten business colleges in the US.

While working in academia, Dar has maintained a partnership providing hospitality consulting, serving on industry advisory boards, and services to the local Oklahoma market as well as international hotels. He and his family served as a foster and rehabilitation home for Good Dog Rescue and are proud members of the 100 Dog Club!